Norwegian Airlines wanted to draw attention to trips to warmer places during winter. We decided to engage people in a phenomenon that happens in Norway every winter: Lack of direct sunlight reduces the bodys production of vitamin-D drastically, and makes the skin loose glow and natural color. So we developed an software that could measure the saturation and the greyness in peoples skin. Then we made an live-event combined with digital screens on Oslo Central Station. Here people could compete in being the most winterpale person in Oslo.