More than 500.000 Norwegians have a form of dyslexia. Nevertheless, the diagnosis is still taboo, and many feel alone and are reluctant to seek help.
The goal of the DMS campaign – Dyslexics with Self-Irony, is to lower the threshold for dyslexics to seek help and use humor to take the edge off.
We encouraged dyslexics from all over Norway to send us their strangest and funniest experiences.
The best stories were recreated using film, illustrations, improv theater, and pictures. All the content get uploaded to the campaign´s Facebook page, where Dyslexia Norway can reach new potential members through informal dialogue.