When redesigning the music festival Piknik i Parken we drew inspiration from its unique location among the works by sculptor Gustav Vigeland.
So, what better way to promote the release of a major headliner than to make a sculpture of our own? Together with a 3D artist, we created a sculpture of an unreleased headliner. Then we live streamed the printing process on Facebook.
The first to guess the artist won tickets to the festival. In just one hour, we reached more than five times the amount of Piknik i Parken followers, engaging music lovers all over Norway.