Norwegian is a low-cost airline. Their competitors offer all inclusive tickets when Norwegian offer a basic product without extras at a lower price. You pay for what you need and not for everyone else. To prove that Norwegians model is better, we increased the prices and tested "all inclusive" for a day.
This campaign outperformed all previous Go Viral campaigns in Norway and had 3 of the top 5 viral films in Denmark. The total viewing time: 1200 hours and 70% of viewers viewed through entire commercial. The FB ads had almost 100 000 clicks and 85 000 users shared, commented or liked the commercials.