Gull i ANFO effekt 2017
How can we inspire people to eat better in a marked dominated by low prices?
he Norwegian market has traditionally been dominated by discount offerings. Meny is a full range super market with a strong quality focus. The key challenge was to make the difference between Meny and discount stores more important to more people.
In a marked where people have been subdued into believing that price trumps all, there is power in reminding people of a simple but potent truth; if you eat better, you live better.
A vivid demonstration of the difference between Meny and the discount stores that inspirers and, equally important, makes this difference important for more people, more often.