Gull i ANFO effekt 2017
How can we inspire people to eat better in a market dominated by low prices?
The Norwegian market has traditionally been dominated by discount offerings. MENY is a full range supermarket with a strong focus on quality. The key challenge was to make the difference between MENY and low-cost supermarkets more important to more people.
In a market where people have been deceived into believing that price trumps all, there is power in reminding people of a simple but potent truth: if you eat better, you live better.
A vivid demonstration of the difference between MENY and the low-cost supermarkets that inspires and, equally important, makes this difference important for more people, more often.