Kitchen's purpose with Energy Pool is to take the greatest young talents and guide them through a critical stage in their career, so that they, both for the sake of the industry and themselves, develop into at least as good creators as they were students.
The program is open to anyone, regardless of education and age, but we only accept the best and brightest.
We hope that by putting everything we know into words and by transferring Kitchen's expertise to a new generation of advertising creators, it will make us better as well. Energy Pool will also provide Kitchen with a huge creative capacity, as well as unique expertise in new media and new trends.
University Hospitals are the best hospitals because they combine research and training with day-to-day activities. We hope that Energy Pool will work in a similar way for Kitchen. In an industry where we live by our gut feeling, we believe it is both important to cultivate the craft and trade to a much greater degree than is common elsewhere in Norway.
Energy Pool is a talent development program that was started by Leo Burnett in Chicago. In just a few years it has spread to Leo branches around the world, and was established in Oslo in 2012. Bendik Romstad will lead Kitchen's Energy Pool with the aid of Creative Producer Aram Zarkoob.
melissa.kristiansen @ kitchen.no
(+47) 913 66 466
May Linn Michaelsen
maylinn.michaelsen @ kitchen.no
(+47) 908 75 318