The Norwegian Farmers´ Union knows how important safe, local, and good food is for the Norwegian people.
To put pressure on the conservative government to raise their offer in the Land Reform Proposal, the Union started a different kind of petition on Facebook.
All who stated that they supported the farmers in the reform got their names plowed in fields, written on bales of hay, and much more.
The supporters received pictures of these signatures, and in the next couple of days, thousands of pictures spread across Facebook and Instagram.
The campaign resulted in 2.3 million views and 150 000 interactions.
But most importantly, the Minister of Agriculture and Food increased the offer by 100 million Norwegian kroner.